Troubleshooting Low Conversions in Pay Per Call Campaigns (Finding the leaks, fixing the gaps, and turning callers into customers in 2025)
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When Soha launched her first Pay Per Call campaign for her home cleaning service, she felt a rush of excitement. The phone was ringing more than ever, and her team could barely keep up with the incoming leads. She assumed this meant business would boom. But as the weeks passed, something didn’t add up. Despite dozens of calls each week, her revenue remained flat. She was paying for every lead, but only a fraction of them became paying customers. If you’ve ever been in this position, you know how frustrating it feels. Pay Per Call promises direct, ready-to-convert leads, but sometimes, reality doesn’t match the expectation. The truth is, low conversions in Pay Per Call campaigns are common, but they’re also fixable. Pay Per Call - Where the Conversions Disappear Low conversion rates usually aren’t the result of one big mistake. Instead, they happen because of small leaks throughout the customer journey. Maybe the wrong audience is seeing your ads. Maybe calls are being missed o...